BBC

CHALLENGE

We teamed up with the BBC R&D in an innovative way to see how personalities can be used to determine what kind of scenes, dialogue and endings we want to see?

APPROACH

Using our unique profiling technology the personality of the viewer was obtained through our proprietary algorithm, which determines people’s personalities with the same accuracy as a 60 minute written psychometric test (~80%). However, we do it all invisibly, non-intrusively and in seconds.

Although the project is still at an experimental stage it shows how the future of online video may play out
Martin Bryant, The Next Web

RESULTS

Our revolutionary personality profiling tech enabled real-time video personalisation. A global first. This trial involved a short film which adapted to the personality of the person watching it. The changes involved different coloured filters, soundtrack, dialogue and even the ending, all based on the viewer’s psychometric traits.