easyJet wanted us to find people who are most likely to travel outside the UK, and where in the world they were most likely to travel to.
Individual social profiling on Twitter and Instagram and intent-based conversation analysis technology.
We were able to help easyJet determine which Twitter and Instagram users were travelling for work, where they travelled, what pictures they took and what emojis and hashtags they used frequently so easyJet can communicate with them more effectively.
Personalyze unique classification system gave us an precedented level of audience insights”
Oliver Kunze, Head of Commercial Customer Insight, M&C Saatchi