McKinsey & Co

CHALLENGE

To help McKinsey & Company recruit more efficiently across Eastern Europe, micro- targeting 25 – 35 year old females that satisfy a specific set of social interest criteria.

APPROACH

Individual social profiling on Twitter and LinkedIn across Eastern Europe.

RESULTS

Out of a list of 117 high-quality candidates, 105 were invited for an interview (90%). Our client was ecstatic as they were not expecting us to get anywhere near that number of high calibre interviewees.