Mediacom

CHALLENGE

To increase awareness of forthcoming Beatles soundtrack Eight Days A Week (The Touring Years) on Twitter.

APPROACH

Audience profiling and paid social optimisation.

RESULTS

We were 80% more cost effective versus all previous Beatles Twitter campaigns and 64% more cost effective versus all previous music label Twitter campaigns.

Personalyze is a game charger
Jenny Carrick, Head of Paid Social, MediaCom UK