Publicis Groupe

CHALLENGE

Zenith Optimedia wanted us to find out the interests of Korean Pop (K-Pop) lovers in the UK and the US and what K-Pop influencers they also follow on behalf of their client Spotify.

APPROACH

Individual and Demographic Audience social profiling on Twitter and Instagram.

RESULTS

We were able to isolate the K-Pop lovers in the UK and the US and find out what specific other interests they had.