Universal

CHALLENGE

Increase awareness of forthcoming The 1975 album and tour on Facebook and Instagram.

APPROACH

Audience profiling and paid social optimisation on Facebook and Instagram.

RESULTS

We were on average 50% more cost effective across all key advertising performance metrics (e.g. CPM/CPC/CPV). This performance was achieved even though Universal Music was benchmarking Personalyze’s optimized targeting recommendations against their own CRM database of fans!