Mediacom

CHALLENGE

To increase awareness of forthcoming Beatles soundtrack Eight Days A Week (The Touring Years) on Twitter.

APPROACH

Audience profiling and paid social optimisation.

RESULTS

We were 80% more cost effective versus all previous Beatles Twitter campaigns and 64% more cost effective versus all previous music label Twitter campaigns.

Personalyze is a game charger
Jenny Carrick, Head of Paid Social, MediaCom UK

BBC

CHALLENGE

We teamed up with the BBC R&D in an innovative way to see how personalities can be used to determine what kind of scenes, dialogue and endings we want to see?

APPROACH

Using our unique profiling technology the personality of the viewer was obtained through our proprietary algorithm, which determines people’s personalities with the same accuracy as a 60 minute written psychometric test (~80%). However, we do it all invisibly, non-intrusively and in seconds.

Although the project is still at an experimental stage it shows how the future of online video may play out
Martin Bryant, The Next Web

RESULTS

Our revolutionary personality profiling tech enabled real-time video personalisation. A global first. This trial involved a short film which adapted to the personality of the person watching it. The changes involved different coloured filters, soundtrack, dialogue and even the ending, all based on the viewer’s psychometric traits.

Front-End Developer

You will help our existing team create a self-serve SaaS dashboard for our audience building tool called TopicDNA. TopicDNA is a unique one-stop shop solution for brands which helps them better understand, engage and target their customers across social media. This platform can help with all aspects of social strategy, planning and activation.

Requirements:
– Have a natural affinity and passion for code, interaction and design
– Have great attention to detail
– Are constantly inquisitive, looking to continuously learn
– Have pride in what you create
– Are pragmatic, with a focus on delivering value to the business and our users
– Are a great communicator, with both business/technical stakeholders

Key Skills:
– Javascript
– React
– Front-end application state management (e.g. Redux/Flux)
– Translating UX designs to front-end framework (e.g. Bootstrap/Semantic UI)
– Testing front-end systems

Nice to Know:
– Ruby on Rails
– CoffeeScript for porting existing code
– Authentication and role-based access
– Service Oriented Architecture (SOA)
– AWS

Type of position:
Full-time Employee

Location:
Toronto, Canada

Key relationships:
Chief Technology Officer/Head of Engineering

APPLY NOW

Data Scientist

You will join a fast paced team of experienced developers and data scientists, helping us rapidly scope and prototype data mining methodologies, and translating the needs and discoveries of our data team to our engineering team.

This means you’ll be bringing your imagination, love of experimentation, and scripting skills to bear in furthering our goal of building out the greatest depth of understanding as to how media captures an audience. No brainstorm will be complete without you.

Requirements:
– Are able to speak the languages of both the dev team and the data team
– Are able to translate analyst briefs and well-formed ideas into small scale prototyping projects
– Can help test our hypotheses and develop your own
– Are ambitious and want to join a Company where you get to see your work reflected in highly visible outputs around the world
– Will have day to day input into the direction of the data science team, and full backing from them

Key skills:
– Using Social Media APIs (Twitter, Instagram, Facebook etc.)
– Data Manipulation
– Neural Networks and machine learning
– Python, or other scripting language
– Experience with Natural Language Processing (eg. Python NLTK)
– SQL

Type of position:
Full-time Employee

Location:
Toronto, Canada

Key relationships:
Chief Technology Officer/Data Science Team

APPLY NOW

Full Stack Developer

We’re looking for a strong full-stack developer to work on all aspects of our profiling system, from backend data ingestion to the front-end analytics application.

The role will be using a mixture of Ruby on Rails/Javascript and PostgreSQL, however as long as you are a strong polyglot developer we don’t mind what languages you’ve previously been using.

You’ll get exposure to the latest technologies, be able to build our big data pipeline and implement machine learning algorithms as designed by our data scientists.

Requirements:
– Have a natural affinity and passion for code, interaction and design
– Have great attention to detail
– Are constantly inquisitive, looking to continuously learn
– Have pride in what you create
– Are pragmatic, with a focus on delivering value to the business and our users
– Are a great communicator, with both business/technical stakeholders

Key skills:
– Happy switching between different languages and environments
– Have a good understanding of both functional and object-oriented programming principles
– Are passionate about Test-Driven Development (TDD)
– Have knowledge of Service-Oriented Architecture (SoA)
– Familiarity of Amazon Web Services (AWS) or other cloud computing platforms
– Are experienced across both front-end and back-end
– Can lead features through from requirements to deployment
– Enjoy working in an agile environment

Type of position:
Full-time Employee

Location:
Toronto, Canada

Key relationships:
Chief Technology Officer/Data Science Team

APPLY NOW

SLUSH Helsinki

Despite the shitty weather we are really looking forward to meeting fellow startups, brands, agencies and investors at Slush.

The world’s leading startup event, Nov 30–Dec 1 in Helsinki. Slush connects startups & tech talent with top-tier investors, executives and media.

During what is – let’s be honest – the sh*ttiest weather season of the year, Slush brings together the leading actors of the global tech scene to Helsinki for something very special. Described by many as “Burning Man meets TED”, the event has grown in just a few short years to 20,000 attendees and 1 million live stream viewers.

In 2017, over 2,600 startups, 1,500 venture capitalists, and 600 journalists from over 130 countries will come to Slush to drive business, and to experience the phenomenal atmosphere.