McKinsey & Co


To help McKinsey & Company recruit more efficiently across Eastern Europe, micro- targeting 25 – 35 year old females that satisfy a specific set of social interest criteria.


Individual social profiling on Twitter and LinkedIn across Eastern Europe.


Out of a list of 117 high-quality candidates, 105 were invited for an interview (90%). Our client was ecstatic as they were not expecting us to get anywhere near that number of high calibre interviewees.