CHALLENGE
Zenith Optimedia wanted us to find out the interests of Korean Pop (K-Pop) lovers in the UK and the US and what K-Pop influencers they also follow on behalf of their client Spotify.
APPROACH
Individual and Demographic Audience social profiling on Twitter and Instagram.
RESULTS
We were able to isolate the K-Pop lovers in the UK and the US and find out what specific other interests they had.