because relevance is everything.

Our people-led approach to data enables you to build more relevant personas & increase brand attention.


We take a people-first approach to data. 

We uncover people’s personalities by piecing together their actual behaviours & interests across digital channels. 

We use this ‘digital DNA’ to build real life personas to reveal the human behind the data to enable more meaningful engagement and increased audience attention for brands.

Powering relevant personas

Identify more customers.
Understand more about them.
Target them with more relevance.

From insight to activation. Our data driven people profiling platform TopicDNA makes paid social simple.

Less guesswork, more relevance
Quick & easy to use
Better results, less cost
How it works

"TopicDNA have revolutionized our audience approach for our prospecting campaigns across multiple clients over the past year. Having started with a small test on a traffic campaign, TopicDNA audiences have become a staple in the planning and implementation of our campaigns."

Harry Mylles (Paid Social Associate Director)

"Any client would benefit from TopicDNA’s upfront audience insights to help with strategy planning right the way through to activation & optimisation of their social campaigns.

Having this centralised point of access has saved us time & resource agency side & given our clients additional value for their spends, we can see the results quickly reflected in social metrics but also from the clients own data. TopicDNA is also extremely easy & simple to use requiring little time to understand & implement."

Krisha Patel (Digital & Social Advertising Director)

There is a problem:

87% of people want meaningful interactions
with brands, but only 17% think brands
are actually delivering today.
Edelman's Brandshare Report
Brands will most of all need to be authentic, be relevant and be human, as consumers force them to turn digital.
Seth Godin
Anticipated, personal and relevant advertising always does better than unsolicited junk.
Personalization wasn't supposed to be a cleverly veiled way to chase prospects around the web, showing them the same spammy ad for the same lame stuff as everyone else sees. 

No, it is a chance to differentiate at a human scale, to use behaviour as the most important clue about what people want and more important, what they need.
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