Personalyze,
because relevance is everything.
Our people-led approach to data enables you to build more relevant personas & increase brand attention.
Our people-led approach to data enables you to build more relevant personas & increase brand attention.
We take a people-first approach to data.
We uncover people’s personalities by piecing together their actual behaviours & interests across digital channels.
We use this ‘digital DNA’ to build real life personas to reveal the human behind the data to enable more meaningful engagement and increased audience attention for brands.
From insight to activation. Our data driven people profiling platform TopicDNA makes paid social simple.
"TopicDNA have revolutionized our audience approach for our prospecting campaigns across multiple clients over the past year. Having started with a small test on a traffic campaign, TopicDNA audiences have become a staple in the planning and implementation of our campaigns."
"Any client would benefit from TopicDNA’s upfront audience insights to help with strategy planning right the way through to activation & optimisation of their social campaigns.
Having this centralised point of access has saved us time & resource agency side & given our clients additional value for their spends, we can see the results quickly reflected in social metrics but also from the clients own data. TopicDNA is also extremely easy & simple to use requiring little time to understand & implement."
Anticipated, personal and relevant advertising always does better than unsolicited junk.
