We uncover people’s personalities by piecing together their actual behaviours & interests across digital channels.
We use this ‘digital DNA’ to build real life personas to reveal the human behind the data to enable more meaningful engagement and increased audience attention for brands.
Powering relevant personas
Identify
more customers
Understand
more about them
Target
them with more relevance
From insight to activation. Our data driven people profiling platform TopicDNA makes paid social simple.
TopicDNA have revolutionized our audience approach for our prospecting campaigns across multiple clients over the past year. They have become a staple in the planning and implementation of our campaigns, playing a key role in driving strong ROI for our clients.
Rhys Westwell, Head of Performance Media, Performics, Zenith
Any client would benefit from TopicDNA’s upfront audience insights to help with strategy planning right the way through to activation & optimisation of their social campaigns.
Krisha Patel, Senior Digital Director, Mediacom
Truly a fantastic partner, with stellar insights for audiences we had hardly any information on. They have become an integral part of our planning and buying approach.
Alessio Babolin, Global Digital Marketing Director, Essity
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