Because relevance is everything.

Our people-led approach to data enables you to build more relevant personas & increase brand attention.

We take a people-first approach to data.

We uncover people’s personalities by piecing together their actual behaviours & interests across digital channels. 

We use this ‘digital DNA’ to build real life personas to reveal the human behind the data to enable more meaningful engagement and increased audience attention for brands.

Powering relevant personas


more customers


more about them


them with more relevance

From insight to activation. Our data driven people profiling platform TopicDNA makes paid social simple.

Less guesswork, more relevance
Quick & easy to use
Better results, less cost
How it works
What people are saying
TopicDNA have revolutionized our audience approach for our prospecting campaigns across multiple clients over the past year. They have become a staple in the planning and implementation of our campaigns, playing a key role in driving strong ROI for our clients.
Rhys Westwell, Head of Performance Media, Performics, Zenith
Any client would benefit from TopicDNA’s upfront audience insights to help with strategy planning right the way through to activation & optimisation of their social campaigns.
Krisha Patel, Senior Digital Director, Mediacom
Truly a fantastic partner, with stellar insights for audiences we had hardly any information on. They have become an integral part of our planning and buying approach.
Alessio Babolin, Global Digital Marketing Director, Essity
Who we work with
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